Bruno V. Roels, Breaking Promises

May 7, 2020

Bruno V. Roels

Breaking Promises, 2018

Graphite on overprinted silver gelatin paper

50 x 40 cm (19 3/4 x 15 3/4 inches)



£ 2,400 framed including VAT of 20% where applicable

£ 100 + VAT for UK delivery



Inspired by the American conceptual artist John Baldessari, there is an underlying surrealist sensibility to much of Roels' practice. Bruno V. Roels employs a playful, tongue-in-cheek tone throughout his work, whilst challenging the characteristics that traditionally define a photographic practice. Wanting to move away from the 'tyranny of camera viewfinders' and a tradition of photography that is defined by the technology and materials used, Roels instead focuses on the act of printing, not with the goal of creating a perfect print, but instead presenting all prints created as equal.


Bruno V. Roels' work layers language, history and symbolism within the printed repetition of a single image. For the artist, a palm tree may be simply a palm tree when pictured in a single image, but when created in tens or hundreds in a single frame within a series of works of the same symbolic theme, the palm tree becomes disentangled from its original meaning and challenges the viewer to find new associations through the artist's pointed visual reiteration. Bruno V. Roels' practice challenges how we apply value and meaning to an image within a work of art.



10% of all Black Box Projects sales will be donated to Hospital Rooms, a London-based charity championing the healing power of art by commissioning world-class artists to create permanent site-specific art installations and art programmes for secure mental health facilities in the NHS service.